How to make a fashion collection in three steps
Would you like to know the process to make a fashion collection and what is the role of a Fashion Designer when working for a company?
Below is a summary with the examples of the most outstanding activities that must be performed simultaneously during the creation of a fashion collection Prêt-à-Porter. I wanted to divide them into three phases because it is so I’ve usually worked within companies, then, I can say that this is the standard procedure.
Three steps to make a fashion collection:
1. We begin with gathering the information and materials selection.
As a starting point we should collect all the information needed to do the briefing collection, we do this with the definition of target, the analysis of sales data from previous collections, the study of current fashion trends (in fits, colors, fabrics and accessories), research from our competition, analysis of our budget and finally the definition of timetable. Then we select and define the raw material that we will use to develop our designs.
With all the information collected we can write our concept of collection and then we can develop the Mood Board, activities that will serve as a reference and when we will support our collection to the customers. It is very important that the collage of images, fabrics and/or materials have as much information as possible related to the project.
Below you can see an example of the concept of collection and mood board, but first, I think it important to say that all of the images in this post belong to an archive of drawings I made some time ago, however, I found it very useful to make the examples of this theme.
Safari Chic – Spring/Summer 2013
Women with an overflowing spirit of adventure, lovers bold new challenges and travelling, are the inspiration for this collection. With a high/medium-high parameters, the keyword is India and the main concept, functionality. Silhouettes start with simple shapes, but the little details on the cuts and the combination of materials that make the difference. About textile bases are vivid and bright colours that give a romantic air like red cherry in a silk crepe and cotton mesh with small violet accents and earth gold tones thread in a paisley lightweight linen stamped, these tones are mixed and blended with the beige cotton batiste fabric.
2. Then we continue with the stage of creativity (that personally I love) , where we should Designing technical drawings, Creating technical sheets and developing Fashion Illustration.
Has come the time to structuring our Pret-a-Porter collection, which usually is composed of 50/60 sets of total looks, equivalent to 120/150 individual garments (the amount depends on the budget and needs of the Company or Brand for which we are working). The Total Looks are divided into sub-groups of mini collections that are to be developed simultaneously and without losing sight of the overall approach to the complete collection. This fragmentation will facilitate the management especially in the production phase or if we are making flash of Pronto Moda to shop windows every 2 or 3 weeks.
Before starting to design, we must remember that clothes should be able to be interchanged, because it is the best way to facilitate their future marketing. After approving the final technical drawings, we can continue the development of the fashion illustrations, which will allow better appreciate the colors, textures and characteristics of fabrics, show the possible combinations of garments and facilitate our vision of the state each sub-group of the collection. Parallel we must create the technical sheets of each piece with all necessary indications to develop the pattern pieces and make each garment. The following images of technical drawings and fashion Illustrations are a small sample of a sub-group of collection, consisting of 5 total looks:
3. Finally we are in the third stage, where we develop the samples and proceed with production.
Now we must make the initial samples and this requires purchase raw material and begin to estimate costs. Later, when we receive the first prototypes, we must make the measurements of sizing where evaluated the fit, the stitchings and accessories of each piece. After approval of the garments with their corrections we dedicate to the development of the final samples with the corresponding catalogs of fabrics and color charts, which will be given to customers during the sales meeting.
After receiving the purchase orders with the sizing curve, we should calculate the consumption of raw material and immediately schedule and/or buy all the supplies needed to begin the process of production. For this last phase is essential to update and correct the technical sheets thus avoid future problems and likewise we fulfill to our clients with deadlines. Nonetheless, when we think had finished our work… now it’s time we began monitoring the production with their inevitable setbacks of last minute and to keeping up the pace… also has come the time to prepare the information we began to prepare the information for the next season… and this way began the process again.
This information I have provided (pretty summarized), is based on my professional experience and I must clarify that often vary the order and the number of processes or activities in accordance with the characteristics and requirements of each company. To not make too long this post I decided to summarize with the activities which more frequently developed when I working for companies. However, there is a part of special processes such as laundries, printing, embroidery and a series activities that also make fundamental part of our work. For now, I hope all this has been helpful for those who want to have some knowledge about this wonderful profession.
Have a nice day and thanks for visiting my blog!